Are you having doubts about your training being optimized for sales results or that your reps might even be filling in gaps themselves to keep up with their customers?

For years now, there has been a growing recognition of what has been called “the death of the sales model,” only to be vastly accelerated by the pandemic and a forced reconsideration of sales techniques and processes.

Given the shifts in personal interactions from face-to-face interactions to multichannel digital engagements, medical representatives have been highly successful in upskilling and adapting this past year.

HCP Engagement: Training the sales force to ask the right questions

Are you ready for the agility 2021 will require?

The curriculum you create is central to your organization’s learning & development strategies to improve outcomes for all learners. Training programs should not be treated as “events” but as “processes” that bring understanding, knowledge, and skills so your learners can better perform in the field.

More than ever physicians today want to talk with a Pharmaceutical or Biotech Sales Representative who understands the science behind the therapy, cares about patients, and who is capable of having a meaningful discussion about a patient case.

Measuring the return on investment in learning and development initiatives can be tough to do if you are not asking the right questions.

Encouragingly, studies and anecdotal evidence show that the receptiveness of physicians to digital sales tools and virtual meetings is high – with more time spent interacting with Sales Reps virtually than ever before.

If you haven’t yet trained your Sales Force on Virtual Selling, call us and we will help you deliver best in class training!