B Corporations, or B Corps for short, are businesses that meet the highest standards of verified social and environmental performance, public transparency, and accountability. In other words, B Corps strive to balance profit with purpose. They aim to create value for society and the environment while also generating profit. The “B” in “B Corporation stands for Benefit for all. In order to benefit everyone, B Corps are required to meet rigorous standards of social and environmental performance, accountability, and transparency.