Raising the profile of a rare disease and embedding a pharmaceutical therapy is not for amateurs.
 
Really professional sales teams are part of the thought-community. They have solid working relationships with key opinion leaders, clinical talent, technical experts, and peer influencers.
 
Your sales professionals need to be able to qualify and segment their experts.
They need to understand exactly how to work with each of them.
 
At OmniTech Medical, we help them through this maze:

• An opinion leader can be a thought leader if they have a passion or advocate for a cause.
• An opinion leader can be an influencer, if they’re relatable and public-facing.
• One opinion leader could be all of these things, if they share science in a way that is understood by everyone and advocate for the disease.

Understanding the different types of KOLs, segmenting them, and developing the appropriate relationships along a product’s lifecycle are key to a successful strategy.
 
With templates, workshops, and other tools, we at OmniTech Medical help them do it! Engaging strategically is something we know.