Why do sales representatives fail in front of the customer even though they have an impressive learning track record?

The reason is often quite simple:

“In theory, theory and practice are the same. In practice they are not!” (Albert Einstein).

We automatically assume that teaching leads to learning. In the real world, however, learners NEED to practice, practice, practice if you want them to fully harvest the benefits of theory. This is where simulation can be used most effectively!

Learning can only occur if the learner is fully engaged in the experience itself. When true-to-life simulations are used to practice, your Reps acquire the necessary experiential knowledge and habits – and Customer Engagement is dramatically enhanced.

Talk to us about ways your sales representatives can practice in a non-threatening environment, provided by realistic simulations, that gives your team the confidence and “muscle memory” so that they are much better prepared to perform and react successfully in the field.

“You HAVE to PRACTICE. Success doesn’t just show up.” (Michelle Obama).