We need to ask the fundamental question that we all know so well: “What training outcome are we trying to achieve?”

I often find myself engaged in invigorating discussions with industry professionals like you about a common goal: “How do we optimize the return on investment (ROI) in Learning & Development?” We all understand the importance of making our training initiatives impactful and long-lasting. Efficiency and effectiveness are not just buzzwords; they are the pillars of our approach.

BUT in the pursuit of solutions, it’s easy to lose ourselves in the details. That’s when it becomes crucial to revisit the basics. We need to ask the fundamental question that we all know so well: “What training outcome are we trying to achieve?”

Mere statements like “We are creating training for the launch of a new drug” fall short. We must be far more specific and intentional, and delve deeper: What do we want to happen as a direct result of our training? What outcomes do our business leaders desire?

To achieve optimum results, it’s essential to:*

• VERY clearly state the business need that the training aims to address.
• Identify the key behavioral changes that will occur with successful training and reinforcement.
• Establish how you and others in your organization will observe and document these changes.
• Define what success truly looks like.

When you choose Omni Tech Medical as your training partner, we prioritize understanding your specific objectives from the outset. We believe that setting clear goals is the foundation for success.

If you’re ready to unlock the untapped potential of your pharmaceutical Learning & Development strategy, let’s connect and explore how Omni Tech Medical can help you achieve your goals, those of management and those of your trainees.

Well-formulated questions lead to clear answers and superior results! I look forward to having conversations like this with you too.

-Sophie Lallement
Vice President, Omni Tech Medical

*The Six Disciplines of Breakthrough Learning: How to Turn Training and Development into Business Results