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As you may know, a rare disease is defined as a disease or condition that affects fewer than 200,000 people in the U.S. Finding these patients can be a real challenge for sales representatives promoting treatments for a rare disease.
Sales teams need to understand the diagnostic process that these patients go through, as well as the referral cascade to find the physician who will be prescribing the treatment.
Training workshops – through reflection and application practice in a safe environment – give your reps the necessary skills to navigate that Rare Disease maze.
Just a couple of ideas that your training team might consider:
- A Cross-Functional Patient Journey Workshop – where teams work in regions across all field functions to focus on their team’s skills to impact the patient getting access to and staying on your treatment, followed by a Patient Interview Panel on the main stage.
- A Navigating the HCP Maze Workshop – this is very much like a treasure hunt that includes role play, best practice sharing, probing, and referrals, to help your teams practice in a safe and controlled environment.
At Omni Tech, Experience Learning is key to the success of training. Talk to us about our custom workshops specifically created and designed for the Rare Disease arena. We look forward to talking with you!
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