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Rare diseases are unfamiliar, and physicians may not have encountered any patient journeys yet. That is where your sales reps come in as the experts.
While HCPs understand symptoms and drug MOAs, they may not fully grasp what the patient experience is really like—or how to guide someone through treatment for the first time. Your team often knows more about this than the HCPs do!
Everyone in healthcare wants to believe that they are patient-centric, yet their training doesn’t necessarily reflect that.
To support physicians treating rare diseases, your sales teams should:
- Address how a patient’s life looks before diagnosis,
- Recognize mounting symptoms and the need for patient adjustment,
- Identify potential pitfalls in misdiagnosis,
- Understand the patient’s search for the right physician.
Rare disease care is not the same as care for common conditions. Here is where your sales reps truly assist medical teams – by focusing on patients from day one.
Reach out today to shlallement@omnitechmedical.com to learn more!
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