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In an era where the medical landscape is rapidly evolving, physicians today want more than just another ordinary encounter with Pharmaceutical and Biotech Sales Representatives. They want captivating conversations with sales reps who have a strong grasp of scientific knowledge, show genuine interest in patients, and are capable of having meaningful discussions about patient cases.
Gone are the days of ordinary sales calls. Today, the focus needs to be fixed on the true value that such engagements bring to HCPs.
The main focus should be to:
- Inspire a desire for change
- Deliver efficient probing
- Actively listen
- Focus on the HCP’s interests and point of view
Talk to us about Omni Tech Medical’s Physician Engagement Training Curriculum & Sales Approach, where we apply emotional intelligence, DiSC, efficient probing, active listening, objection handling, and closing techniques during virtual sales calls. Our goal is to generate a strong desire for change among your customers.
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