All the digitization you expected to accomplish for your training over the next decade you accomplished in 2020. All of this thrust your Learning & Development organization to the forefront of the company’s eyes.

Revamping Your Scientific Resources and Training Content

HCP Engagement: Training the sales force to ask the right questions

Are you ready for the agility 2021 will require?

The curriculum you create is central to your organization’s learning & development strategies to improve outcomes for all learners. Training programs should not be treated as “events” but as “processes” that bring understanding, knowledge, and skills so your learners can better perform in the field.

Today, more than ever, we must maximize performance while improving cost and time effectiveness. Designing your training material from the start to be efficient, compliant, and updatable for any foreign market makes for repeatable success.

Sales teams need to understand the diagnostic process that these patients go through, as well as the referral cascade to find the physician who will be prescribing the treatment.

More than ever physicians today want to talk with a Pharmaceutical or Biotech Sales Representative who understands the science behind the therapy, cares about patients, and who is capable of having a meaningful discussion about a patient case.

Measuring the return on investment in learning and development initiatives can be tough to do if you are not asking the right questions.

Encouragingly, studies and anecdotal evidence show that the receptiveness of physicians to digital sales tools and virtual meetings is high – with more time spent interacting with Sales Reps virtually than ever before.